SmartCAT (TurboCAT for Windows) Maintenance, Part 2!

As a follow up to Monday's post, I forgot one key concept about paying maintenance for SmartCAT (TurboCAT for Windows) Maintenance, Part 2!

We have a bit of a conundrum.... If we excel and do a truly extraordinary job making SmartCAT exactly as our customers would like it, then you think you don't need us. When you think you don't need us, you go off maintenance, thinking, "the software does what I need and I don't call tech support". Then, since you don't pay maintenance, we don't have the resources we need to continue to do our job and stay in business. Then, we're not around to serve you when you need us!

This real-life example played out in the previous iteration of Cheetah years ago (though our customers dearly loved TurboCAT, they didn't stay on maintenance en masse and Cheetah went bankrupt!). Fortunately, we've worked really hard and created a great Windows-based replacement in SmartCAT, so let's learn from our past such that we're not condemned to repeat it!

All the best,

Greg L. Richardson
VP of Operation & Director of Marketing
Cheetah International, Inc.